“There’s this story of the parents that called us up because they thought we were selling their kid drugs.
“ trying to think of everybody as a content creator,” Newell said. That’s when Newell says Valve started focusing on the Steam Workshop, which began as a way to share custom items for Team Fortress 2 but eventually expanded to include support for just about any game. Newell says he quickly began to earn $20 USD (about £16) per hour at gold farming, which was “a spectacular wage” for most parts of the world, and the insight he gained from the experience led to Valve looking for ways to make gameplay something that was productive, that had value. “As a sort of proof-of-concept I decided to be a gold farmer in World of Warcraft for a while.” “We were always used to thinking about games as entertainment experiences, but then we started thinking of them as productivity platforms,” Newell says in an interview that appears in Edge #344. In a recent interview, Newell explains that he tested his ideas about what games could be by spending time as a gold farmer in World of Warcraft. It’s hard to overstate the amount of impact Steam has had on what we think of today as PC gaming, and a big element of the shift it’s brought about has been tied to its community market – using Steam’s market, users can buy and sell virtual items that they’ve generated inside their games.
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